Conversational Marketing Chatbots for First-Party Data Win
macworld.comtechnology
Data has been a hot topic for many years now, with everyone from individuals to corporations paying attention to this important space. For marketers in particular, attaining consumer data is top of mind, as this intel is key for everything from lead generation to driving revenue. On the other hand, consumers are savvier than ever and are demanding their privacy (or at least some power over it). What's more, regulations like the EU's GDPR (or General Data Protection Regulation) and Google's decision to eliminate cookies from Chrome (that's 60% of the browser market share) have introduced new hurdles for companies trying to reach customers. Now, leading marketers are turning to conversational marketing to not only circumvent these obstacles but also create meaningful communications that let consumers share data about themselves.